Welcome!
San Juan Capistrano
Fiesta Association
The Swallows Day Parade is one of the nation’s largest
non-motorized parades and draws interest worldwide.
Watch The 2026 Swallows Day Parade!
Introducing the Swallows Day Parade 2027 Grand Marshals
In 2027 the Stroscher family will be celebrating 140 Years
as Residents of San Juan Capistrano
Watch this video featuring
Andrew Stroscher to learn about the entire history of the Stroscher family
William and Frederica Stroschein
Born in 1856, Wilhelm Stroscher became William Stroschein when he immigrated to the United States from Prussia. After arriving in the German settlement of Anaheim, he met and married his wife, Frederica. In 1887, the couple moved to San Juan Capistrano with their newborn daughter. They purchased the orchard across the street from the Mission ruins and lived in the Miguel Parra Adobe until their house was completed on the northeast corner of El Camino Real and Old Mission Road.
William expanded his orchard over time and grew walnuts. He was also a director of the Capistrano Water Company and spearheaded the conversion of the town’s irrigation system from dirt ditches to cement-lined channels. William and Frederica had 10 children.
William died in 1915, but Frederica outlived him by another 40 years. She greatly expanded the Stroschein Orchard and switched to growing oranges. She was also a founder of the first Protestant church in San Juan Capistrano.
Their son Carl was the last constable of San Juan Township. He built the “Little Yellow House” at the corner of El Camino Real and Father O’Sullivan Way so he could live close to his mother and keep an eye on her. William and Frederica’s youngest son, Herbert, became a dentist and took over the family orchard after Frederica died in 1955.
Welcome to the San Juan Capistrano Fiesta Association – 2026
Our 2026 theme – “All About The Birds-Legends Take Flight”
Check Out the 2026 Parade Photos
Check out our online 2025
Swallows Day Parade program
courtesy of
The Capistrano Dispatch.
Did you miss the 2025
Swallows Day Parade? No worries.
Click to the right to watch it!
Fiesta Association President
Fiesta Association President: Jim Taylor
Hello. I’m San Juan Capistrano Fiesta Association President Jim Taylor. Being the leader of our historic association for the past six years has certainly had its challenges. We survived Covid and an Equine Virus over the past few years. We are strengthened by the support of our totally awesome city council and numerous local corporate sponsors who did not request a refund when the parade was cancelled. Our organization is so grateful to our community for supporting us. I am convinced this is because, through challenging times, the Swallows Day Parade has always brought us together in one large celebration of the incredible history of our beautiful city.
We simply ask that you continue your support as we prepare for the
67th annual Swallows Day Parade and events in 2027.
Meet your 2026 San Juan Capistrano Fiesta Association Board of Directors
The SJC Fiesta Association receives our “Blessing” from our very supportive SJC City Council
for the 2026 Swallows Day Parade and Events.
Our next City Council “Blessing” meeting will take prior to the 2026 parade
On Tuesday, March 18th, the SJC City Council officially recognized the Fiesta Association and the Fiesta De Las Golondrinas for the 2026 parade season. Gary McCarver, made sure that Mayor Troy Bourne acted in an honorable fashion as he officially approved of the Swallows Day Parade season with all of the events. Mayor Bourne was also given an official 2025 Fiesta Association belt buckle for making the right decision:) Thank you SJC City Council for your support!
Photos courtesy of Rick Valasek.
Attend our yearly Fiesta Association Events coming in 2026
Melodramas
The 2026 SJC Fiesta Association Calendar of Events
Join the Fiesta Association Online!
Enjoy watching former Swallows Day Parades
The San Juan Capistrano Fiesta Association is entirely funded by public and private donations. Please click Donate or use our QR Code to make a donation of any size. Thank you!
